Tuesday, January 17, 2012


Every day you come across commercials, flyers, movies, and ads that have some kind of rhetorical impact. Ads seem to have the biggest source of rhetorical impact out of most of the daily things you see. For example, there was an ad for an energy drink on a billboard that showed an energetic man walking in a crowd of sad looking people. It did not have any writing besides the name of the drink but it was obvious about what the ad was trying to portray. The ad was saying that if you drink their energy drink then you will be like the guy in the ad. It was rhetorical in a sense because you knew what the ad was saying without it having to be explained to you. Many movies can also have a rhetorical impact without you even noticing. The impact is never obvious but is there. In my opinion, the rhetorical impact could also kind of be like the moral of the movie. For example, in the movie Rudy everyone is always telling him that he will never be able to play, but he never gives up and keeps on working towards his goal. The movie never says exactly that you should never give up or keep pursuing your goal but it is implied. That’s where the rhetorical impact comes in to play. Since the moral is implied it is in a sense rhetorical to the audience. Everywhere that you look you can find rhetorical devices and rhetorical meanings in everything. From the billboards you pass every day on the way to school or work to the movies that you watch you will find they contain some sort of rhetorical device. You just have to open your eyes and look for them and you will find them.

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